There is no lie we love RentalValues.com and have been marketing it for several clients for a few months now. What we have seen is it is a tool of curiosity to that first step of making the decision on renting your home. We all love the idea of cash flow while retaining your investment.
Social Media has been by far our greatest ally here to get the information into the hands to people it matters to the most.
Traditional marketing and Google Adwords have their place for sure but nothing is beating social media in this arena anytime soon.